Innovative Models of Enterprise Marketing Activity

Strategic Management of the Innovative Activity of the Enterprise

Effective innovative activity of enterprises with the dynamic economic development is possible under the conditions of timely implementation of innovative projects that satisfy and meet the requirements of the external and internal environment and contribute to building up their own potential with the orientation of the enterprise activity on the long-term prospect of development. This contribu...

Integrating Enterprise Models and Models for Marketing Analysis

The mission of UNU/IIST is to assist developing countries in the application and development of software technology. UNU/IIST contributes through its programmatic activities: 1. advanced development projects in which software techniques supported by tools are applied, 2. research projects in which new techniques for software development are investigated, 3. curriculum development projects in wh...

Marketing for the Value-Added Agricultural Enterprise

The Innovative Enterprise and Corporate Governance

The centrality of corporate enterprises for allocating resources in the economy has sparked the recent debate among economists about the manner in which corporations should be governed to enhance economic performance. The process through which resources are developed and utilised is central to the dynamic through which successful enterprises and economies improve their performance over time as ...

Incorporating Nonrandom Direct Marketing Activity into Latent Attrition Models

Latent attrition models serve as the foundation for analyzing transactional customer relationships to derive forecasts of customer behavior and value. Yet, extant models often overlook the effects of direct marketing and how it is individually targeted. We propose a parsimonious model that allows for direct marketing to impact the frequency with which transactions occur, the monetary amount of ...